Framer – Startup & SaaS WordPress Theme: Review and Download

July 9, 2023
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If you are looking for a WordPress theme that can help you showcase your startup, software, app, or SaaS product, you might want to check out Framer. Framer is a modern and creative WordPress theme that comes with multiple landing page layouts, Elementor integration, WooCommerce support, and more. In this article, we will review Framer and show you how to download and install it on your WordPress site.

What is Framer?

Framer is a WordPress theme designed for startups, software, app, and SaaS businesses. It has a sleek and minimalist design that can highlight your product features, benefits, and testimonials. Framer is built with Elementor, a popular drag-and-drop page builder plugin that lets you create and customize your pages with ease. You can also use Elementor Pro to add more advanced widgets and functionality to your site.

Framer comes with 12+ pre-made landing page layouts that you can import with one click. You can choose from different styles and colors to suit your brand identity and niche. Some of the landing page layouts include:

  • App Landing Page
  • Software Landing Page
  • SaaS Landing Page
  • IT Solutions Landing Page
  • Marketing Landing Page
  • Mobile App Landing Page
  • Agency Landing Page
  • Business Landing Page
  • Corporate Landing Page
  • Creative Landing Page

Framer also has a responsive and mobile-friendly design that can adapt to any screen size and device. Your site will look great and perform well on desktops, laptops, tablets, and smartphones.

What are the features of Framer?

Framer has many features that can help you create a professional and engaging website for your startup, software, app, or SaaS product. Some of the main features are:

  • Elementor integration: You can use Elementor to build and edit your pages with a live preview. You can also use Elementor Pro to access more widgets and features such as forms, popups, sliders, testimonials, pricing tables, etc.
  • WooCommerce support: You can sell your products or services online with WooCommerce, the most popular e-commerce plugin for WordPress. Framer has WooCommerce compatibility and styling to make your online store look seamless and attractive.
  • Ai Writing Assistant (beta): You can use the Ai Writing Assistant feature to generate unique and relevant content for your site. This feature is powered by artificial intelligence and natural language processing to help you write faster and better.
  • Theme Options panel: You can customize various aspects of your site such as colors, fonts, logos, headers, footers, menus, etc. with the Theme Options panel. You can also import or export your settings for backup or migration purposes.
  • Theme Builder: You can use the Theme Builder feature to create custom templates for different parts of your site such as headers, footers, single posts, archives, 404 pages, etc. You can also set conditions to display different templates based on criteria such as post type, category, tag, etc.
  • Template Library: You can access hundreds of ready-made templates for different purposes such as landing pages, portfolios, blogs, contact pages, etc. You can import any template with one click and customize it with Elementor.
  • Quick Support Beta: You can get instant support from the theme developers via the Quick Support chat feature. You can ask questions, report issues, request features, or give feedback directly from your WordPress dashboard.
  • Translation ready: You can translate your site into any language with the WPML plugin. Framer is compatible with WPML and supports RTL languages as well.
  • SEO friendly: You can optimize your site for search engines with the help of plugins such as Yoast SEO or Rank Math. Framer is coded with SEO best practices and follows the latest web standards.

How to download and install Framer?

You can download Framer from ThemeForest a marketplace for premium WordPress themes and plugins. Framer costs $59 for a regular license that includes 6 months of support and updates. You can extend the support to 12 months for an additional $17.63.

To install Framer on your WordPress site, follow these steps:

  1. Log in to your ThemeForest account and go to the Downloads section.
  2. Find Framer in your purchased items list and click on the Download button.
  3. Choose All files & documentation from the dropdown menu and save the zip file to your computer.
  4. Unzip the file and locate the file inside the theme folder.
  5. Log in to your WordPress dashboard and go to Appearance > Themes.
  6. Click on the Add New button at the top and then click on the Upload Theme button.
  7. Choose the file from your computer and click on Install Now.
  8. After the installation is complete, click on Activate to activate the theme.
  9. You will see a welcome screen with a link to the Theme Options panel. Click on it to start customizing your site.

How to import a landing page layout?

To import a landing page layout from Framer, follow these steps:

  1. Go to Pages > Add New and give your page a title.
  2. Click on the Edit with Elementor button to launch the Elementor editor.
  3. Click on the folder icon at the bottom of the editor to open the Template Library.
  4. Click on the Framer tab to see the available landing page layouts.
  5. Choose the layout that you like and click on the Insert button.
  6. The layout will be imported to your page and you can start editing it with Elementor.
  7. You can change the content, images, colors, fonts, etc. as per your needs.
  8. When you are done, click on the Update button to save your changes.


Framer is a WordPress theme that can help you create a stunning website for your startup, software, app, or SaaS product. It has a modern and minimalist design that can showcase your product features, benefits, and testimonials. It also has many features that can enhance your site functionality and performance such as Elementor integration, WooCommerce support, Ai Writing Assistant, Theme Builder, Template Library, Quick Support, etc.

If you are interested in Framer, you can download it from ThemeForest and install it on your WordPress site. You can also check out the live preview and the documentation for more information.

We hope this article has helped you learn more about Framer and how to use it for your site. If you have any questions or feedback, feel free to leave a comment below.

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